Choice Factory

€18,99
10 in stock, ready to ship

Richard Shotton

220 psl.

2018 m.

Minkštas viršelis

Barcode: 9780857196095

Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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