Analysis of Leon Festinger's A Theory of Cognitive Dissonance

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Camille Morvan

96 psl.

2017 m.

Minkštas viršelis

Barcode: 9781912127818

Why do we attempt to justify decisions that are clearly irrational? The answer lies in “cognitive dissonance,” the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.