What Great Brands Do

€26,00
2 in stock

Denise Lee Yohn

272 psl.

2014 m.

Kietas viršelis

Barcode: 9781118611258

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

View details