Hacking Marketing

Regular price €23,99
3 in stock, ready to ship

Scott Brinker

288 psl.

2016 m.

Kietas viršelis

Barcode: 9781119183174

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.