Blockbusters

€18,99
1 in stock

Anita Elberse

320 psl.

2014 m.

Minkštas viršelis

Barcode: 9780571309221

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

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