Art Firm

€69,00
1 in stock

Pierre Guillet de Monthoux

277 psl.

2004 m.

Kietas viršelis

Barcode: 9780804748131

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

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