Advertising Account Planning

€71,99
5 in stock, ready to ship

Larry D. Kelley

262 psl.

2014 m.

Minkštas viršelis

Barcode: 9780765640369

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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