Media, Persuasion and Propaganda

Regular price €26,99
2 in stock

Laurent Desutter

304 psl.

2015 m.

Minkštas viršelis

Barcode: 9780748644155

Offers an overview of persuasive strategies and propaganda techniques. How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products?