Basic Marketing Research

€69,99
1 in stock

Naresh K. Malhotra

676 psl.

2013 m.

Minkštas viršelis

Barcode: 9781292020488

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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