Challenger Customer

€16,99
5 in stock, ready to ship

Matthew Dixon

288 psl.

2015 m.

Minkštas viršelis

Barcode: 9780241196564

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

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