Airline Marketing and Management

€39,99
2 in stock

Stephen Shaw

384 psl.

2011 m.

Minkštas viršelis

Barcode: 9781409401490

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

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