Behavioral Economics For Dummies

Įprasta kaina €15,99
2 sandėlyje

Morris Altman

384 psl.

2012 m.

Minkštas viršelis

Brūkšninis kodas: 9781118085035

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.