Buyology

Įprasta kaina €17,99
6 sandėlyje, paruošta išsiųsti

Martin Lindstrom

272 psl.

2009 m.

Minkštas viršelis

Brūkšninis kodas: 9781847940131

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.