Evaluating Public Communication

€44,99
2 sandėlyje

Jim Macnamara

392 psl.

2017 m.

Minkštas viršelis

Brūkšninis kodas: 9781138228580

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

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