Marketing Research Methods

Įprasta kaina €59,00
9 sandėlyje, paruošta išsiųsti

Mercedes Esteban-Bravo

882 psl.

2021 m.

Minkštas viršelis

Brūkšninis kodas: 9781108792691

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.