Rhetoric of Logos

€21,95
2 sandėlyje

Eduard Helmann

144 psl.

2016 m.

Minkštas viršelis

Brūkšninis kodas: 9783721209570

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.

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