Consumer Behavior and Culture

€66,00
2 in stock

Marieke de Mooij

472 psl.

2019 m.

Minkštas viršelis

Barcode: 9781544318165

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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