Marketing Research

Regular price €65,00
1 in stock

Riccardo Benzo

432 psl.

2017 m.

Minkštas viršelis

Barcode: 9781446294369

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.