Marketing Research Methods

€59,00
9 in stock, ready to ship

Mercedes Esteban-Bravo

882 psl.

2021 m.

Minkštas viršelis

Barcode: 9781108792691

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

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