Positioning: The Battle for Your Mind

€19,99
125 in stock, ready to ship

Al Ries

224 psl.

2001 m.

Minkštas viršelis

Barcode: 9780071373586

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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