Retail Marketing Management

Regular price €45,99
1 in stock

Dhruv Grewal

200 psl.

2018 m.

Minkštas viršelis

Barcode: 9781526446855

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.