Strategic Brand Management and Development

€50,99
2 in stock

Sotiris T. Lalaounis

344 psl.

2020 m.

Minkštas viršelis

Barcode: 9780367338756

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

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