Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

€48,99
2 in stock

Harry Macdivitt

288 psl.

2011 m.

Kietas viršelis

Barcode: 9780071761680

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

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