Winning Global Markets

€24,99
2 in stock

Philip Kotler

288 psl.

2014 m.

Kietas viršelis

Barcode: 9781118893814

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

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